About Us
We knew retail analytics needed a better way. So we built it.
Years in retail analytics showed us brands losing sales to unwatched shelves. So we built Shelftrak: objective data and commercial recommendations that drive flawless execution and sustainable growth.
Built by Retail Experts. Designed for Growth.
Traditional retail tracking meant clipboards, spreadsheets and results that arrived after the moment to act had passed. With more than fifty years of combined experience in global retail and travel retail we knew the data brands needed was sitting in plain sight on the shelf. It just needed technology that could read it.
Today our platform audits more than 70 airports and 100 global stores for some of the world's biggest brands. We've become a recognised voice in travel retail, and we're now expanding our technology to support brands across multi-sector retail and on-trade & hospitality.
The next chapter in retail quality
We've proven our execution model with the world's leading travel retail brands and are scaling our platform to ensure that brand space, pricing and promotions are also executed flawlessly in domestic and hospitality channels.
From high-street retail to hospitality, we eliminate spreadsheet bottlenecks so your field teams can focus on fixing store-level gaps and driving growth.
Trusted by the world’s biggest brands
The difference is in the detail
100% Verified Precision
We combine proprietary computer vision with manual human quality control to eliminate machine errors. You get flawless, retail-grade data your teams can confidently rely on.
Consistent Global Standards
We apply a single, standardised auditing methodology across every location. Your compliance, space, and execution metrics are fully comparable worldwide, wave after wave.
Rapid Data Processing
Receive prioritised, store-level action checklists in hours, focusing your frontline teams entirely on fixing execution gaps on the spot.
Strategic Commercial Focus
We translate raw shelf compliance metrics into prioritised growth plans. Our experts identify your highest-value gaps, helping you protect margins and maximise your spatial returns.
Enterprise-Grade Infrastructure
Built on secure Microsoft Azure architecture, our platform delivers rapid image processing, robust data protection, and scalable analytics to support your entire global operation.
Complete Category Transparency
Track your entire portfolio alongside your direct competitors. Gain deep, objective visibility into brand share of space, pricing ladders, promotional execution, and product availability.
News
All news →
3 April 2025
NewsShelftrak and Pi Insight restructure to focus on core strengths
Pi Insight & Research Ltd has taken the strategic decision to separate the Shelftrak service into a standalone business, effective now.
‘Shelftrak has given us the ability to see into every corner of our key locations, assessing execution at scale and setting a clear path toward excellence.’
Marcelo Sires
Global Execution Manager, Mondelēz World Travel Retail
Let’s talk about your shelves.
Tell us where you sell and what’s frustrating you. We’ve got the data, the people and the know-how to put it right.