Unlock up to 20% sales growth
Perfect Store Growth Programme
Our expert-led advisory programme translates your monthly shelf data into prioritised store-level actions proven to drive sales growth.
Running the same audit every month turns data into commercial gains
Not all compliance issues matter equally. The Perfect Store Growth Programme identifies the highest-value actions by store and region.
Close lost sales
Identify and fix execution gaps before they compound into lost listings and lost revenue.
Drive sales growth
Improved on-shelf visibility and stock availability convert more shoppers on every store visit.
Execution excellence
Ensure agreed standards stay on plan in every store across the estate, not just the flagship locations you visit.
Maximise ROI
Monthly commercial insights focus teams on the highest-value actions, rather than wasting hours on checklists.
How it works
We convert shelf data into a structured commercial plan — focusing your teams on the highest-value actions to unlock sales growth.
We measure your execution
We run regular, high-precision audits to score your current availability, visibility, pricing, and promotional compliance at store level.
We benchmark your performance
Using our standard index, we benchmark your stores against regional averages, competitors, and category standards to map out where execution is slipping.
We identify your opportunities
Our category experts calculate the ‘size of the prize’, ranking your execution gaps by their actual lost-revenue value per store.
We create your action plans
Your commercial and field teams receive a prioritised store-by-store checklist, showing exactly what to fix first and what it is worth.
Your sales figures increase up to 20%
By closing the highest-value space, assortment, distribution, and price gaps, your sales climb, and the cycle repeats to compound your gains.
Growing your sales across the four pillars of outstanding retail
We measure the four key fundamentals of retail execution, giving your brand teams the exact store-level insights to drive sustainable growth.
Space & Assortment
Are your brands and SKUs getting the space they deserve, versus their true commercial potential?
+4–10%
sales growth potential
Distribution
Are your SKUs present in the right stores, in the right locations, to maximise visibility and availability?
+3–6%
sales growth potential
Price & Promotion
Are your strategies optimised, consistently executed, and genuinely driving incremental value?
+3–5%
sales growth potential
Execution Excellence
Are your products positioned correctly, with the right facings and visibility to convert shoppers?
+5–10%
sales growth potential
Deployed across all channels
Travel Retail
Apply our data-driven space and range recommendations to capture missed sales opportunities.
Multi-Sector Retail
Deploy prioritised execution action plans across your retail networks to close the highest-value compliance gaps.
On-Trade & Hospitality
Optimise brand visibility and menu placement across venues using our experts’ data-driven recommendations.
Featured Case Study | Perfect Store Growth Programme
From inconsistent execution to consistent sales growth
The Challenge
A leading spirits brand owner was experiencing inconsistent execution across stores leading to poor availability, lost sales and sub-optimal display. The brand owner needed visibility and insight to drive improvement.
Key Actions
- Monthly Audits
- Priority Location Focus
- Compliance, Availability & Visibility Driven
- SKU-level Insight On Price & Promotion
Results
- Sales growth above base
- Reduced pricing errors
- Improved availability
- Higher visibility scores
- Enhanced retail partnerships
“Shelftrak has completely changed how we understand and manage in-store execution. The insights are clear, actionable, and delivered fast. As a result, we’re securing stronger shelf presence across stores and driving measurable sales growth in key locations.”
— Alcohol brand owner
Perfect Store Growth Programme — FAQ
What is “The Perfect Store”?
The Perfect Store is a widely used retail execution concept describing a store where a brand’s availability, visibility, pricing and promotions are all executed exactly to plan. Shelftrak turns the concept into a rigorous measurement: each store gets a Perfect Store score based on verified shelf photographs, re-measured regularly, so how close any store is to “perfect” — and whether it’s getting closer — is an objective tracked number.
What is the Perfect Store Growth Programme?
The Perfect Store Growth Programme is Shelftrak’s structured advisory offering. It uses monthly measurement to work the four pillars — space & assortment, distribution, price & promotion, and execution excellence — and turns the gaps into a prioritised, store-by-store action plan. Worked together, the four pillars unlock up to 20% total sales growth. (Source: multiple GTR and retail studies, CiR, Shelftrak, Nielsen.)
How much sales growth can a Perfect Store programme deliver?
Up to 20% in total. The individual pillars contribute targeted incremental gains (3% to 10% each); the headline figure comes from working all four together, because the same fixture usually suffers from compound gaps — under-spaced, missing SKUs and mis-priced simultaneously. (Source: multiple GTR and retail studies, CiR, Shelftrak, Nielsen.)
How does the Growth Programme actually run?
As a continuous monthly cycle rather than a one-off audit: measure execution, benchmark performance, identify opportunities, create action plans, improve — then repeat. The programme ranks actions by commercial value per store and region, so teams focus on what moves the needle first.
More questions — see the full FAQ →
Let’s talk about your shelves.
Tell us where you sell and what’s frustrating you. We’ve got the data, the people and the know-how to put it right.