Privacy Policy

This Privacy Policy explains how Shelftrak Ltd ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you use our website and services. By accessing our website (www.shelftrak.com) or using our services, you agree to the practices described in this Privacy Policy.

1. Who We Are

Shelftrak Ltd is a commercial technology company based in the United Kingdom, specialising in AI-powered retail execution intelligence and category insights for global brands and retailers.

Registered Address:
3 & 4 Park Court, Riccall Road, Escrick, York, United Kingdom, YO19 6ED
Company Registration Number: 16272009
Email: info@shelftrak.com

2. Information We Collect

We may collect and process the following types of personal data:

• Contact Information: Name, email address, phone number, company details
• Business Data: Job title, department, and interactions with Shelftrak Ltd services
• Website Usage Data: IP address, browser type, pages visited, time spent on site, device type
• Communication Data: Emails, messages, feedback, or other correspondence
• Website Analytics: We use Cloudflare Web Analytics, which does not use cookies, to measure visits and page performance

3. How We Use Your Information

We process your data to:

• Provide and manage our services
• Communicate with you regarding your queries, account, or service use
• Send business communications and updates (with your consent, where required)
• Improve our website, services, and user experience
• Comply with legal obligations

4. Legal Bases for Processing

We rely on the following lawful bases to process your personal data:

• Contractual necessity – to provide services you request
• Legitimate interests – to operate and improve our business
• Consent – for marketing or optional services
• Legal obligation – where required by applicable law

5. Sharing Your Data

We do not sell or rent your personal information. We may share it with:

• Trusted third-party service providers (e.g., cloud hosting, analytics, CRM)
• Professional advisers (e.g., legal, compliance, tax)
• Government or regulatory authorities where required by law
• Other business entities in the context of a merger, acquisition, or reorganisation

All partners are contractually required to protect your data in line with this policy.

6. International Transfers

As a global business, we may transfer your data to countries outside your own, including to partners and suppliers in the UK, EU, India, and the UAE. Where applicable, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent legal protections.

7. Data Retention

We retain your data only as long as necessary for the purposes outlined above, or as required by law. Once data is no longer needed, it will be securely deleted or anonymised.

8. Your Rights

You have rights under data protection laws, including:

• Access your personal data
• Correct or update inaccurate data
• Request deletion of your data (subject to limitations)
• Object to or restrict processing
• Withdraw consent (where applicable)
• Lodge a complaint with a supervisory authority

To exercise your rights, please email: privacy@shelftrak.com

9. Security Measures

We take data protection seriously and implement appropriate technical and organisational measures to safeguard your personal data from loss, misuse, or unauthorised access.

10. Cookies

Our website does not set cookies. For details of the limited information stored in your browser, see our Cookie Policy.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our services after changes means you accept the updated policy.

12. Contact Us

For questions about this Privacy Policy or to make a data request, please contact:
Data Protection Officer
Shelftrak Ltd
Email: info@shelftrak.com
Address: 3 & 4 Park Court, Riccall Road, Escrick, YO19 6ED, United Kingdom