Drive rapid SKU-level shelf corrections
Shelfcheck Bespoke Store Audits
Audit any store in any location worldwide. Shelf photos are captured using our app to produce verified SKU-level compliance, pricing and space data within hours. Scheduled to match your planning cycle, bespoke audits can be deployed using your reps or ours.
Turn shelf data into immediate action
Every audited store gets a compliance score, with the photos behind it alongside in the dashboard, so you can see exactly what was found. Anything wrong is logged as an issue to fix — and because the audits repeat, the next set of scores shows whether it was.
Immediate shop-floor directives
Results come back in hours, not weeks. Issues are flagged and turned into prioritised corrective action plans for your team to implement.
Bespoke planogram & KPI matching
Upload your precise SKU layouts, and our system matches the physical shelf directly against your specific trade agreements, flagging any drift.
Field team productivity increases
Because a rep only needs to take photos using the Shelftrak app, audit time drops significantly, driving an increase in field team productivity.
Shift your reps’ execution behaviour
Retail staff and regional managers behave differently when they know their shelves are being actively measured, scored, and compared every single month — they stay on plan.
Complete control over your audit
Configure footprint, frequency, and metrics to match your operational rhythms and goals.
Any store, anywhere
Choose any specific footprint — whether that's 50 domestic supermarkets, high-street boutiques, premium travel retail spots, or bars/venues in the on-trade.
Choose the frequency
Shelfcheck audits run best on a rapid, high-frequency cadence. A monthly or weekly read acts as an operational whip.
Use your teams or ours
Brands can use their own in-store brand ambassadors, frontline field reps, or store staff to take photos via the Shelftrak app. Alternatively, our field teams can conduct the audits for you.
Custom scorecards
Scores are configured around custom target metrics such as promotional execution terms, or localised price ladders. Choose what you want to score and we’ll set it up.
How It Works
We turn simple shelf photos into verified compliance metrics in hours — putting execution control and rapid, on-site correction directly in your hands.
We Capture
Our global field team uses the Shelftrak app to capture the fixtures in 100+ stores every single quarter.
AI Analyses
Our proprietary VISTA AI model processes each image down to SKU level in seconds: products, facings, positions, prices and promotional materials.
Automated QC
Our system flags any inconsistencies (e.g., promotional stickers, packaging variations) for further review.
Human Verification
Our experts review flagged items, ensuring near 100% accuracy while maintaining speed and scalability.
Insights Delivered
Each wave is added to your dashboards. View and compare globally or by region or store. Drill to a single fixture, or track a competitor's space by airport.
What our audits reveal
Real examples of linear space deficits and compliance gaps identified during our bespoke store audits.
72%
below the European average share of space in Frankfurt
Benchmarking Patrón’s share of Tequila space across eleven European airports exposed a single location costing the brand its fair share of the category.
89%
below the European average share of Sugar Confectionery in Istanbul
A global sweep of key locations from Heathrow to Delhi, flagging where Haribo’s linear metres fall short of fair share by region.
69%
below the European average share of space in Paris CDG
Courvoisier holds its own in the UK but loses visibility at Paris CDG, where every competitor fixture is branded and better spaced.
Built for Brands, Retailers and Field Teams
Measure what’s happening on the shelves and turn discrepancies into a commercial conversation.
A number a retailer can’t wave away
Share of space, availability and pricing benchmarked against the category across every store you trade in. Fair-share cases built on measurement, not opinion.
Your plan, checked against reality
Planogram and must-stock compliance scored every month, with the shelf photo attached. You know whether the space you agreed is the space shoppers saw.
Findings your team can act on
Every result is verified by retail specialists before it reaches you, then ranked by commercial impact — so the Monday meeting starts at "what do we fix first".
Deployed in Travel Retail, Multi-Sector Retail and On-Trade & Hospitality
Battle-tested on our Quarterly Tracker, now deployed for bespoke audits.
Benchmarked across borders
The same methodology in Singapore as in São Paulo, so airports, terminals and single fixtures are genuinely comparable — and fair-share gaps have nowhere to hide.
Expensive campaigns, verified
High-impact activations are checked in the same wave they launch. Flagged setups get fixed while the campaign is still running, not after the review.
Category truth by terminal
Share of space, must-stock compliance and price positioning down to a single fixture — the evidence layer for every retailer negotiation.
Let’s talk about your shelves.
Tell us where you sell and what’s frustrating you. We’ve got the data, the people and the know-how to put it right.